Media & Entertainment Reel 2000 — 2026
pineapple
The studio behind the screen.
25+ years of entertainment technology/Founder Anthony Wentzel/pineapples.dev
The through-line
For 25 years, we've built the
technology entertainment runs on.
From early interactive and gaming to prime-time streaming, and now AI-native software. Different eras, one obsession: the experience on the other side of the glass.
You've already seen our work
Trusted across the industry
What we do for M&E
Four genres, one studio
Streaming & OTT
One codebase, every screen. Apple TV, Roku, Samsung Tizen, web and mobile.
Games & Interactive
Live-service game properties, ports and platform retrofits for massive audiences.
Launch & Marketing Tech
Launch sites, ticketing flows, social ads and viral mechanics. Every digital asset behind a headliner release.
AI-Native Studio
Agentic workflows and AI-native software for how M&E is made, marketed and run.
Streaming · Platform Consolidation
Four services.
One screen.
We consolidated DirecTV, WarnerMedia, HBO Max and AT&T TV into a single streaming platform, shipped to every living-room device at once.
WarnerMedia · HBO Max · DirecTV · AT&T/Pineapple · Streaming apps, cross-platform delivery
React Native · Expo · You.i TV · Apple TV · Roku · Samsung Tizen · AWS S3 / Lambda / CloudFront
Gaming · Platform Retrofit
Rebuilt for a
new universe.
We retrofitted and rebuilt a beloved Disney gaming property to live natively inside Facebook's ecosystem, and delivered it three months early.
Disney/Pineapple · Game property re-platforming
Facebook SDK · Adobe AIR · Flash · ActionScript
Sports · Consumer App
Game day,
in your pocket.
Partnering with the NFL and Verizon, we launched the league's Fantasy Football app and the backend integration behind it.
NFL · Verizon/Pineapple · Native app + backend integration
Android · Java / Kotlin · NFL + Verizon backend systems
Gaming · Launch Campaign
Launch
sequence.
We built the interactive marketing campaigns for the launch of Xbox's headliner franchise, shipped on the timeline a tentpole release demands.
Xbox · Halo/Pineapple · Launch & marketing technology
HTML5 · JavaScript · CSS · Azure
Reel 2 · Launch Campaigns
We market the
blockbusters too.
We made all the digital assets for these campaigns: launch sites, Fandango ticketing flows, social ads, companion apps and viral pre-release mechanics. Teaser to opening weekend, for some of the biggest titles in film and games.
Theatrical Launch · Full Digital Package
Pirates of the Caribbean
The complete digital campaign for a tentpole franchise: launch site, ticketing pages and social ads, driving audiences from teaser to opening weekend.
Pineapple/Campaign site · Fandango ticketing pages · social ads · all digital assets
Responsive web · Fandango ticket-buying flows · paid social
Theatrical Launch · Viral Social
Horrible Bosses
A viral social app that dropped your own boss's face onto the leads, plus the launch site, ticketing and social ads behind the whole release.
Pineapple/Viral face-swap app · campaign site · ticketing · social ads
Web app · image compositing · social share · paid social
Pre-Launch ARG · Viral Web
BioShock
A viral puzzle blog that seeded mystery for months before launch. An alternate-reality campaign that turned players into investigators.
Pineapple/Puzzle blog · alternate-reality game · landing pages · all digital assets
Web · interactive puzzles · pre-launch community
Theatrical Launch · Full Digital Package
Taken
Launch site, Fandango ticketing pages and paid social to find and convert the audience for a breakout action thriller.
Pineapple/Campaign site · Fandango ticketing pages · social ads · all digital assets
Responsive web · Fandango ticket-buying flows · paid social
Theatrical Launch · Full Digital Package
Elizabethtown
A road-trip romance and the complete digital campaign behind it: launch site, ticketing and social to carry it to opening weekend.
Pineapple/Campaign site · Fandango ticketing pages · social ads · all digital assets
Responsive web · Fandango ticket-buying flows · paid social
Theatrical Launch · Full Digital Package
Dreamer
An inspirational true story, with launch site, ticketing flows and social ads to fill opening-weekend seats for a family tentpole.
Pineapple/Campaign site · Fandango ticketing pages · social ads · all digital assets
Responsive web · Fandango ticket-buying flows · paid social
Theatrical Launch · Full Digital Package
Pride
A based-on-a-true-story sports drama, with the complete digital launch from campaign site to Fandango ticketing to paid social.
Pineapple/Campaign site · Fandango ticketing pages · social ads · all digital assets
Responsive web · Fandango ticket-buying flows · paid social
The arc
One founder. Three acts.
Pineapple Software Corporation
Early interactive, web and gaming. The first incarnation, same founder.
Pineapple Corporation
Mobile, sports and streaming at scale: NFL, Disney, the WarnerMedia / HBO Max platform.
Pineapple AI Studio
Agentic AI workflows and AI-native software for how entertainment gets made and run.