SEO · AEO · GEO · 2026

Get found when the answer is
written by AI.

Pineapple is an AI-native search studio. We make brands rank in Google, own the answer box, and get cited by ChatGPT, Claude, and Perplexity.


The studio behind the answer/pineapples.dev

The shift

Search didn't die.
It split into three.

Buyers still Google. But they also ask the answer box, and increasingly they ask an AI first. Optimize only for classic SEO and you are competing for a shrinking slice of where decisions actually get made. The brands that win show up in all three.

The new alphabet of search

SEO. AEO. GEO.

SEO

Search Engine Optimization

Rank in the classic results. Technical health, Core Web Vitals + INP, crawlability, schema, entity authority, and topical content that earns the position.

AEO

Answer Engine Optimization

Own the answer box. Featured snippets, People Also Ask, and voice. Structured data and direct-answer blocks built for zero-click, intent-first search.

GEO

Generative Engine Optimization

Get cited by the model. ChatGPT, Claude, Perplexity, and Google AI Overviews. llms.txt, entity seeding, and citation-worthy content the LLMs quote.

LLMO

Agentic + LLM Optimization

Optimize for the agent doing the research, not just the human. Machine-readable facts, clean data, and a footprint AI can resolve, trust, and recommend.

Why now

If the model doesn't cite you,
you don't exist.

The answer is generated, so there is one shortlist. Either your brand is in it or it is not. GEO is the new page one.

68%
of US Google searches end with no click at all
Similarweb clickstream via SparkToro, Jun 2026
−39.8%
outbound clicks when an AI Overview is shown, with no gain in user satisfaction
Agarwal & Sen, randomized field experiment, Jun 2026

How we work

The AI-native playbook

01

Technical foundation

Core Web Vitals + INP, crawl + index health, canonicals, sitemaps, schema. The plumbing every engine, human or AI, reads first.

02

Entity + authority

Knowledge-graph presence, E-E-A-T signals, digital PR and links. Become an entity the models recognize, not a string they ignore.

03

Answer + generative

Direct-answer blocks, structured Q&A, and llms.txt. Engineered to win snippets today and citations in AI answers tomorrow.

04

Content velocity

Agentic content pipelines on Claude Code. Topical authority built at a cadence humans alone cannot sustain, on brief, on brand.

05

Signal integrity

Before we optimize, we make the numbers trustworthy: attribution from ad click to CRM, the offline-conversion loop back to Google, and clean analytics. You cannot rank against polluted data.

06

Measurement

Search Console, real PageSpeed probing, and monthly GEO citation audits across the answer engines. Clicks and citations, not vanity impressions.

Proof, in public

We run this playbook on our own domain.

Everything in this deck, we shipped on pineapples.dev this quarter, in the open.

Performance

Mobile PageSpeed 76 to 95, desktop 100. Core Web Vitals and INP fixed the way Google measures them.

Indexing

Found and killed a canonical bug hiding 100+ pages from Google. Sitemap re-earned, coverage recovering.

AI answers

/llms.txt and sitewide FAQ schema shipped for the answer engines. Monthly GEO citation audits across ChatGPT, Claude, and Perplexity.

Content

Search-Console-driven strategy and an agentic authoring pipeline, aligned to what actually converts.

Results

Speed that ranks. Pages that convert.

Rankings, leads, and revenue move together. A sample of the lift.

76 → 95
pineapples.dev
mobile PageSpeed, this quarter
+28%
HIPnation
patient leads, Feb–Jul 2026
4M+
Freebird
rides completed
+12%
VidCruiter
qualified leads
+3.5%
Dormie Workshop
conversion rate
+3.2%
Sun Bum
conversion, +20 PageSpeed
+2.4%
Nomadic Films
conversion rate
+1.8%
PlayBetter
conversion, headless rebuild + migration back

Conversion and performance lift across the client roster

Selected work

We do it for
our clients, too.

Travel, consumer, medical, and B2B SaaS. Different search markets, one job: show up where the buyer looks, whether that is a link, an answer, or an AI.

Travel & Activities · Local Pack + AI Trip-Planners · 2025

Own
"things to do in Hawaii."

The buyer is ready to book, and more and more they plan the trip by asking an AI first. We work the local pack and activity SERPs with review and event schema, chase the seasonal head terms, and answer the itinerary questions travelers put to ChatGPT and Google's AI Overviews, so the tour is the ranked result and the recommended one.

Local pack
activity + 'near me' visibility
AI trip-planners
cited in generated itineraries

DiscoverHawaiiTours.com/Pineapple · Local + technical SEO, content, GEO

Local + review schema · activity pages · seasonal intent · AI-answer citations

Consumer Mobility · Brand, App Store + Launch Cities

A rideshare brand,
found city by city.

Consumer mobility scales one market at a time. We built the brand entity and a programmatic launch-city footprint, plus app-store optimization, so a new city ranks the day it opens, and the rider searching for rideshare rewards finds Freebird before the incumbents.

4M+
rides completed
Programmatic
launch-city pages, web + ASO

Freebird Rides/Pineapple · Entity SEO, programmatic + ASO

Entity SEO · programmatic city pages · app-store optimization · category content

Medical Aesthetics · Traffic Quality & Signal Integrity

Make the numbers
trustworthy first.

For a men's hair-restoration practice, we ran a forensic eight-checkpoint review of the whole demand engine: audience quality, mobile Core Web Vitals, form and attribution integrity, the Google feedback loop, and organic. Every silent break became a written fix, a named owner, and a monitor, so no failure hides for years again and every dollar optimizes against real data.

8-point
traffic-quality + signal audit
Ad click → CRM
attribution integrity restored

RestoreHair.com/Pineapple · Technical SEO, CWV, analytics + attribution integrity, GEO

Mobile Core Web Vitals · GA4 + Ads signal integrity · offline-conversion loop · E-E-A-T

Healthcare · Patient Funnel + Signal Integrity

More patients,
seen sooner.

A membership-medicine group was losing inbound patients between the phone, the inbox and the EHR. We rebuilt the funnel as product: Elation and Hint EHR integrations, a Dialpad comms hub, and deterministic patient-to-conversation linkage, so every inbound is acknowledged in under a minute, booked inside the conversation, and the numbers you optimize against are finally true.

+28%
patient leads, Feb–Jul 2026
<60s
first response, 24/7
↓ TTC
first-contact → first-visit

HIPnation/Pineapple · Patient funnel + platform engineering

Elation + Hint EHR · Dialpad comms hub · AWS/SST · Convex · HIPAA

Consumer Brand · Ecommerce Performance

Faster pages.
More sales.

A state-of-the-art Shopify storefront for a national consumer brand, ideation through UX, UI, development, and QA. We rebuilt it for speed, because Core Web Vitals move rankings and revenue at the same time.

+3.2%
conversion rate
+20
PageSpeed score

Sun Bum/Pineapple · Ecommerce build + performance

Shopify Liquid · HTML5 · CSS3 / SASS · JavaScript · Core Web Vitals

Ecommerce · Headless Rebuild, and the Migration Back · 2022–23

The platform died.
The store didn't.

PlayBetter's Shopify store loaded fine. It was still losing sales. We rebuilt it headless on Shogun Frontend, React and Next.js SSR. Then Shogun discontinued the product, and we migrated the storefront back to Liquid ahead of the shutdown, carrying the performance and SEO work across. Picking a vendor is a bet. Getting off one cleanly is the job.

+1.8%
conversion rate
Headless → Liquid
migrated off a discontinued platform

PlayBetter/Pineapple · Headless build, then the migration off it

Shogun Frontend · React · Next.js SSR · Shopify Liquid · SEO/SEM + UX audit

B2B SaaS · Category, Comparison + AI Shortlist · 2023

Win
"best video interview software."

B2B software is bought through category, comparison, and 'alternatives' search, and now through the AI shortlist. We build the comparison and use-case pages that rank, strengthen the review-site footprint the models read, and make VidCruiter the name the AI names.

+12%
qualified leads
AI shortlist
comparison pages + AI citations

VidCruiter/Pineapple · B2B SEO, AEO, GEO

Programmatic comparison pages · review-site SEO · schema · GEO citations

Get in the answer

Let's get you
cited.

A fixed-fee SEO + GEO audit tells you exactly where you stand across search, answers, and AI, and what it takes to win. Then we build and compound it with you.

pineapple.

Anthony Wentzel/anthony@pineapples.dev/pineapples.dev

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