A Seamless Sales Experience
Creating a website built to convert wasn’t about reinventing the wheel. Our rebuild was centered around a site that worked seamlessly whether users came from desktop, tablet, laptop or smartphone. With a fast and responsive design, we removed the frustrating questions Jaimee was forced to ask before he found us. Instead of wondering, “will this image display on mobile?” or “will this broken page turn away customers?”, he could focus on big picture marketing, plans and strategies instead knowing his site looked great on all devices. Beyond the technical specs, we adopted a holistic view of the website that considered how individual parts would work together to improve user experience and increase conversion rates. Instead of simply “building a Shopify store”, we took the time to strategize how layout, design, color and brand dynamics could work together to support Jaimee’s goals. By including a customizer on site, Julian’s new website gave site visitors a direct link from the idea in their head to the creativity of the Dormie Workshop team. This custom feature created instant differentiation and helps move the needle on Julian’s conversion and revenue goals.