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Our battle-tested strategic approach will unleash your product's potential

Enabling you to leverage your strategy and stand out from the crowd



This is an essential first step in understanding the client's business, industry, competitors, and customers. We aim to have a thorough understanding of the problem space and user needs to ensure we're building a solution that addresses the right problem.



Once the software solution is deployed, we measure its performance against the defined KPIs. We gather feedback from users, observe its performance, and assess whether it's meeting its objectives.



In this phase, we clearly articulate the business requirements, objectives, and key performance indicators (KPIs) for the project. This phase helps align all stakeholders and provides a clear vision of what success looks like.



This is the development phase where the planning and definitions become a reality. Using agile methodologies, we design, code, test, and deploy the software solution.



Based on the evaluation, we make necessary improvements to the software. This could be fixing issues, adding new features, or optimizing existing ones. It's a continuous process that ensures the software solution stays relevant and effective.

Hey, We’re Anthony and Adam…

And we’re behind Pineapple, a world-class custom software development company that’s grown from $0 to over $4M in revenue in just 3 years.

How did we make that happen?

With a proven process that’s delivered hundreds of apps for entrepreneurs, founders and business owners who needed help turning their “lightbulb moment” ideas into awesome products.

Unlike other outsourced development shops, Pineapple is run by engineers. We’re not just founders, we’re nerdy coders ourselves and serve as development managers and mentors for the team.

More than anything, we believe building apps has unlimited potential and it’s our goal to help you realize yours.


Anthony Wentzel

Partner and CEO

Adam Duro

Partner and Chief Architect


Here's a few of our recent projects

Pineapple is a full-service digital product development and strategy firm that delivers game-changing software for awesome companies (like yours).

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